Jewelry designer and first-time author Justin Bortz has released his debut novel, The Seventh Avatar, a spiritually rich and imaginative story that crosses religious traditions to explore the arrival of a prophesied world teacher. Launched on March 25, 2025, the novel follows John Franklin, a humorous and heart-centered figure believed to fulfill end-times prophecies from Islam, Hinduism, Judaism, Buddhism and Christianity.

Bortz blends esoteric themes with accessible storytelling, posing big questions like, “Why does God allow suffering?” and “What is a miracle?” through characters from all walks of life—including notable real-world figures such as Oprah and U2. The novel centers on the rise of the Love-Bliss Movement, a spiritual path founded on awakening the heart, where transformation and redemption unfold with tears, laughter and divine surprises.

Written like a movie, The Seventh Avatar is concise yet powerful, designed to inspire hope and ignite the imagination—especially in uncertain times.

The book is available for order in paperback from Amazon, Barnes & Noble and independent bookstores. For more information, call 610-507-7805 or email [email protected].