When Bridget Holleran Coe started working at
Baja Beach
at age 16, she never anticipated that she’d eventually own the business. As she
worked her way up to management and eventually became a partner in the tanning
salon, she developed a passion for providing positive customer interactions and
helping people look and feel their best.
As sole owner of Baja Beach
since 2020, Holleran Coe saw potential to grow beyond their state-of-the-art UV
tanning beds and sunless tanning and into a comprehensive wellness center. She
added modalities including the Cocoon Wellness Pod Infrared Sauna, cryotherapy,
Lipo Body Sculpting, red light therapy and WellFit advanced skin care
treatments.
“This advanced equipment can
help people look and feel their best in a more holistic way,” she says.
Cryotherapy uses extreme cold to help reduce inflammation, increase
circulation, relieve depression and anxiety, improve sleep, burn calories and
aid in muscle recovery. Baja Beach has Trident Whole Body Cryotherapy booths,
which use electro-cryotherapy instead of the more common nitrogen-based
cryotherapy. Clients wear protective gear and walk into a booth that varies
between -100 to -130 degrees F, and stay inside for three minutes.
Cryotherapy can be used alone
or in conjunction with the Cocoon Wellness Pod Infrared Sauna as part of
hot-and-cold contrast therapy. The sauna uses radiant infrared wavelengths to
provide a hot, full body massage.
Hot-and-cold contrast therapy,
in which the body alternates between hot and cold temperatures, has become
popular in recent years to relieve pain and muscle fatigue, improve sleep,
promote circulation and relax the mind and body. Holleran Coe emphasizes that
hot-and-cold contrast therapy is guided by trained staff that regulate body
temperatures and safety protocols throughout the entire process.
The Lipo Body Sculpting
service uses a light that penetrates the skin to visibly shrink fat cells.
“More traditional liposuction removes or moves the fat cells from an area, but
Lipo Body Sculpting targets a specific area to shrink the fat cells in areas
that a lot of us struggle with—under the arms, beneath the chin or in the
abdominal area.”
The Elite Red Light Therapy
Bed uses targeted light wavelengths to promote the body’s self-healing
mechanisms to improve skin, stimulate detoxification and increase blood flow.
The Red Light Therapy Facial uses red and blue light to reduce the appearance
of fine lines and wrinkles, and heal acne and scarring.
Clients seeking to improve
their skin can choose from three different formulas of WellFit advanced
skincare treatments to boost collagen, improve hydration or a replenish
electrolytes and nutrients.
Advanced
Tanning Options
Baja Beach has expanded their
variety of UV tanning beds and sunless tanning options. Clients can choose from
basic tanning units or from the Diamond series tanning beds, which combines UV
tanning with collagen-boosting red light therapy.
Holleran Coe frequently hears
concerns that UV rays can damage the skin, but she notes that moderation is the
key. “Tanning beds are literally mimicking the sun’s rays. Our staff is trained
and Smart Tan-certified to guide people about appropriate times to avoid
sunburn.”
For those that want a tan
without UV rays, spray tanning is a cosmetic procedure that works well with
most skin types. There are more than 90 color combinations that can be
individually formulated to look good on anyone. “Spray tans are derived from
sugar cane, and they are natural. They are also formulated with violet
undertones—violet and orange are on opposite ends of color spectrum—so the skin
will not look orange,” she explains.
All tanning and wellness services are available in single sessions or
various membership packages. Military, police and first responders can get
their first session free. Natural Awakenings readers can purchase the
Elite Trial week for $99, which allows full salon access for seven consecutive
days. Offers are valid at all four locations.
As a woman-owned business, Holleran Coe strives to provide jobs and
employment skills to young women while also continuing to help people
physically and mentally. “We want to continue our ability to grow and make
people feel better through holistic pain relief.”
Baja Beach has four
locations throughout Berks County: 1043 Bern Rd., Wyomissing, 610-376-8000;
3050 N. Fifth St. Hwy., Laureldale, 610-921-1288; 4213 Perkiomen Ave., Reading,
610-898-2252; and 4720 Penn Ave., Sinking Spring, 610-678-6600. For more information,
visit BajaBeachWellness.com.
