Local cannabidiol (CBD) brand Cedar Meadow Farm is adopting the name “Better”, for its CBD oil, following the tagline “Better soil, Better oil,” leveraging the 30-year-plus regenerative farming practices of co-founder Steve Groff. Partnering with local brand and creative agency Big Picture Studio, this new step makes a strong connection with customers that strive for “better” in their own lives.

Big Picture Studio owner Matt Steinruck says, “We wanted to reposition Cedar Meadow Farm not as a ‘CBD company’, but a lifestyle brand. We want to develop a relationship with people who have similar passions—not only about health and ecology, but about a journey towards something ‘better’ in their own lives. Connecting with that synergy is vital. This is the Cedar Meadow Farm’s biggest brand evolution so far, and we’re excited about the opportunity to interact with customers in new and refreshing ways.” The CBD oil is the same high-quality, single-farm-sourced product with a new look, along with Relief CBD lotion and salve.