Cannabidiol (CBD), a compound derived from the hemp plant, has quickly become one of the most popular natural remedies to help relieve anxiety, chronic pain and insomnia. The buzz about CBD began in 2014 when the Federal Farm Bill allowed states to create their own hemp research programs for the first time. The 2018 Federal Farm Bill created national legalization of products with less than 0.3 percent total weight of tetrahydrocannabinol (THC), which led to a boom of CBD products and retailers.

While CBD is federally legal, it’s not regulated, leaving consumers to adopt a buyer beware approach. Kelley Wyble, owner of Your CBD Store-Lancaster, emphasizes that transparency is crucial in this “wild West” industry while educating people about the CBD phytocannabinoid.

“Our vision is quality, transparency and the science of SunMed (Your CBD Store’s exclusive line of CBD products), along with the customer experience,” Wyble emphasizes. “We are not just a CBD store. We want to give our customers the best experience and empower them with knowledge in this ever-changing industry.”

Your CBD Store-Lancaster doesn’t take a dispensary-style approach, where products are behind glass cases among images of cannabis leaves. Instead, the boutique ambiance offers a safe, inviting environment where customers can learn about CBD, try samples and feel empowered to make an informed decision.

Your CBD Store is a nationwide franchise founded by Rachael Quinn, who suffered from Crohn’s disease and regained her quality of life after using CBD. In 2018, she opened the first Your CBD Store in Bradenton, Florida. SunMed was developed by a chemist, Dr. Anthony Ferrari, with an innovative approach that focuses on the entire profile of the hemp plant.

Wyble is a former labor and delivery nurse who felt better after taking CBD. “After learning about SunMed and the Your CBD Store vision, I decided to open my own store,” she says, citing the company’s innovation and dedication to science and research through human clinical trials.

Your CBD Store carries broad- (no THC) and full-spectrum tinctures, whole-plant tinctures, water-soluble products, topical cream, edibles and sweeteners, pet and beauty products, raw smokable flower and vape products. Their fuller spectrum line, Beyond, has 400 percent more minor cannabinoids in both gummy and water-soluble products. SunMed’s Above line of Delta-8 products are available in gummies, oil forms and smokable or vape products.

The company recently introduce a new line of  weight-loss products called TRIM by SunMed, a full-spectrum product available in a tincture or gel cap. Wyble says it naturally suppresses appetite without caffeine or stimulants. There’s also a line of U.S. Department of Agriculture-certified, organic, full-spectrum oil tinctures.

While some CBD retailers carry multiple brands of products, Wyble says featuring one product line helps ensure quality, compliance and reproducible results for customers. SunMed products are tested by a third-party laboratory.

Humans may have used hemp since ancient times, but due to the plant’s longtime outlaw status in America, there’s still confusion about cannabis products. “CBD does not have the ability to cause a ‘high’ feeling, as it does not directly bind to those receptors in the brain,” Wyble explains. “We also hear the misconception that CBD turns into marijuana in the body, which is not true. It is not addictive, and it’s not the same product as hemp seed oil.” Wyble helps customers read and interpret independent lab reports, which are important to see when purchasing any CBD product so they can be sure of what they are ingesting.

Many of Wyble’s customers have never tried CBD or cannabis before, but they are looking for help. “We sample our products and educate our customers to pick the best product for them. I think the increased research is allowing providers to feel more comfortable about discussing CBD as an option with their patients. Many of our customers already have their medical marijuana license, but they are looking for a product that has therapeutic benefits without the ‘high’. CBD affects the body’s endocannabinoid system very differently than medical marijuana.” Wyble invites those that new to CBD or want to learn more about it to come in for a consultation.