Berks County Nonprofits Unite for GivingTuesday
Oct 31, 2014 07:01PM
Dozens of Berks County nonprofit groups are collaborating to encourage donations to their fellow charitable organizations during a local GivingTuesday campaign, which begins November 21 and culminates in a day of giving, GivingTuesday, December 2 (the first Tuesday after Thanksgiving). Under the leadership of the Berks County Community Foundation, the groups are establishing GivingTuesdayBerks.com, a guide to nonprofit groups that need assistance during the holiday season and how individuals can contribute.
GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. New to Berks County this year, the campaign is unique because it allows nonprofit groups the opportunity to spend time and effort encouraging people to give to other organizations within the community instead of to their own causes.
“As the voice of philanthropy for this area, Berks County Community Foundation sought partners to help highlight the good work that so many groups do,” says Kevin K. Murphy, foundation president. Participating agencies include Greater Berks Food Bank, Opportunity House, Berks Coalition to End Homelessness, Building a Better Boyertown, Family Promise of Berks County, The Children’s Home of Reading, United Way of Berks County, Literacy Council of Reading-Berks and more.