Billy Hoekman, vice president of nutrition and communication for Green Juju, will speak from 4 to 6 p.m., April 24, 2024, at Godfrey’s-Welcome to Dogdom. Attendees will receive  a free pint of Green Juju goat’s milk and a swag bag of goodies.

Involved in formulation, product development, working with farmers, science education, sales and marketing, he participates in expert panels and speaks nationally and internationally at universities, conferences and public libraries. Hoekman has served on the board of directors for multiple organizations, attends Association of American Feed Control Officials meetings and has published numerous articles.

He’ll address, “Does what your dog eats make a difference in their overall health and wellness? What do we know today about nutritional needs for dogs? If fresh foods are important as veterinarian researcher Dr. Anna Hielm Bjorkman, from the University of Helsinki, has reported, then what kinds of fresh foods should we add? Why should we care? So many commercial food choices out there: kibble, gently cooked, canned, dehydrated, freeze-dried, raw! How do Green Juju foods make this easier?”